U tom smislu marku možemo prikazati

In this sense, the brand can be presented with a holistic point of view, as shown in Figure 1, because the very essence of the brand that unites management, customers and the community. Therefore, the brand we have observed with much wider aspects including its socio-cultural role, which is reflected in the consumer, construction, or the perception of the brand. This way of building brand image we create desirable traits of corporate social responsibility which is called social brand Mushrooms (Mushrooms, 2012: 94).
Figure 1. The role of the brand from a holistic point of view