U tom smislu marku možemo prikazati

U tom smislu marku možemo prikazati s holističkog aspekta, kao što je vidljivo u Prikazu 1., jer je marka sama esencija koja ujedinjuje menadžment, potrošače i društvenu zajednicu. Stoga marku moramo promatrati sa znatno šireg aspekta obuhvaćajući njenu društveno-kulturnu ulogu koja se reflektira na potrošače, građevinarstvo, ali i percepciju marke. Takvim načinom izgradnje imidža marke stvaramo poželjne osobine društveno odgovornog poslovanja kojeg Gobe naziva društvenom markom (Gobe, 2012:94).
Prikaz 1. Uloga marke s holističkog aspekta

Results (English) 1:

In this sense, the brand can be presented with a holistic point of view, as shown in Figure 1, because the very essence of the brand that unites management, customers and the community. Therefore, the brand we have observed with much wider aspects including its socio-cultural role, which is reflected in the consumer, construction, or the perception of the brand. This way of building brand image we create desirable traits of corporate social responsibility which is called social brand Mushrooms (Mushrooms, 2012: 94).
Figure 1. The role of the brand from a holistic point of view